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Consumers’ Buying Behaviour Towards Local Food in Greece During Economic Depression Period

Lambros Tsourgiannis, Efstratios Loizou, Anastasios Karasavoglou, Christos Antonios Tsourgiannis, Stavros Valsamidis

Abstract: This paper aims to identify the factors affecting consumers’ purchasing behaviour towards local food amid the economic depression period in Greece. Field interviews were conducted in a randomly selected sample consisted of 549 consumers. Multivariate statistical analysis was performed to identify consumers’ behaviour towards local products. Results indicated that the factors influencing people in Greece to buy local food products are: (a) marketing issues (b) topicality, (c) hedonism issues, (d) health safety issues and (e) psychological issues. Consumers with similar buying behaviour towards local food are classified into two groups: (a) those influenced by product features and (b) those influenced by marketing issues.

Additional Info

  • Author(s) Name: Lambros Tsourgiannis[1], Efstratios Loizou[2], Anastasios Karasavoglou[3], Christos Antonios Tsourgiannis[4], Stavros Valsamidis[3]
  • Author(s) Affiliation: [1]Region of East Macedonia and Thrace, Regional District of Xanthi and Eastern Macedonia and Thrace Institute of Technology, Department of Accounting and Finance, School of Business and Economy, Kavala, Greece, 45 Iraklias street, 67100 Xanthi, Greece [2]Technological Educational Institute of Eastern Macedonia and Thrace Institute of Technology, Dept. of Agricultural Products Marketing and Quality Control, Terma Kontopoulou, 53100, Florina, Greece [3]Technological Educational Institute of Western Macedonia, Department of Accounting and Finance, School of Business and Economy, Agios Loucas, 65404 Kavala, Greece [4]Ministry of Rural Development and Food, Center for Seed Certification, Xanthi, Greece and Research Fellow in the Department of Agricultural Economy, Democritus University of Thrace
  • Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Keywords: Consumer buying behaviour, Local Food, Consumer purchasing attitudes, Consumer Behaviour during Economic Crisis
  • Article Type: Research
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