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Modeling the adoption of E-Procurement and Technology, Marketing and Social media bi-Products from Greek businesses and their effect on electronic sales

John Hlias Plikas, Nasiopoulos K. Alexandros, Hlias Plikas

Abstract: Today’s Greek businesses strive to overcome economic obstacles and increase their sales by constantly searching new ways of improvement and economic sustainability. The technology factor has infiltrated every aspect of our lives, making the electronic element a vital part of living. Business bubble adopts more and more technological ways of improvement with E-Procurement and Technology adoption being the most dominant. The purpose of this paper is to analyze this adoption of Technology and E-Procurement from Greek businesses and the effect of those factors in businesses’ electronic sales through simulation modeling using a sample of 400 Greek businesses. The reason the paper was created, is to provide this optimal solution to all businesses seeking how to increase their e-sales through Technology Monitoring and E-Procurement adoption. Thorough research through the paper revealed that Technology Monitoring and E-Procurement can be used from Greek companies to successfully increase their e-sales effectively.

Additional Info

  • Author(s) Name: John Hlias Plikas[1], Nasiopoulos K. Alexandros[1], Hlias Plikas[2]
  • Author(s) Affiliation: [1]University of Peloponnese, Department of Informatics and Telecommunications, Tripolis, 22100, Greece [2]University of Thessaly, Department of Economics, Volos, 38333, Greece
  • Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Keywords: E-Procurement, Technology, Greek businesses, Simulation modeling, Economy
  • Article Type: Research
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