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Religion in the context of economic crisis: The generation’s z perspective

Stavrianea Aikaterini, Kamenidou Irene

Abstract: Religious concepts exist from the beginning of the human existence in various worship forms; and for centuries are part of humanity regardless of the religion in which a person believes. While religion and related issues have been extensively studied, segmentation based on religiosity has limited existing research. Under this framework, this study aims to segment generation Z behavior towards religion and the church during economic recession; an issue that has not up to date been studied. This research was undertaken in Greece, a country being under economic recession, after 7 years of economic crisis and austerity measures. Via a web -designed research 115 participants belonging in Generation Z consisted of the final sample. Descriptive statistics, Factor, cluster analysis and cross tabulation were used on the research data for profiling the segments. Results showed the three distinctive segments of Gen-Z’ers were produced according to their attitudes towards the economic crisis, international political situation, church and religion which were profiled based on their socioeconomic and demographic characteristics. The study extends our knowledge on a generation that is under studied as a total, while relationship that generation Z has with religion in times of economic recession brings significant practical implications that are discussed in the paper.


Additional Info

  • Author(s) Name: Stavrianea Aikaterini[1], Kamenidou, Irene[2]
  • Author(s) Affiliation: [1]Technological Educational Institute of Athens, Athens, Greece [2]Eastern Macedonia and Thrace Institute of Technology (EMaTTech), Kavala, Greece
  • Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Keywords: Church participation, crisis, religion, generation Z, solidarity
  • Article Type: Research
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